Day 181: What I learned with a Claude SEO Skill

Alright, I’ve barely posted anything for the past 181 days, but you know how it is… procrastination.

Anyway, it’s been 181 days since I launched Writizzy. It’s the blogging platform I’m using for this very article. I’m the first one convinced by my own product, which is already a small victory :)

With a bit of exaggeration, I could tell you that in 181 days, Writizzy has managed to reach the same level as Substack, Medium, or Beehiiv in terms of features.

Obviously, on the usage side, we're not quite there yet. About 480 users have tested it, with around 130 of them being truly active.

And above all, it's far from being a smooth ride. I have a huge thorn in my side: very few people are discovering the product. Even worse, my traffic is decreasing.

With 1,850 unique visitors in April, it’s my second worst month since the beginning. And one of the reasons (though not the only one) is SEO.

SEO is Failing

"SEO is Failing", that sounds like it could be the title of a gritty Liam Neeson thriller.

With 1,850 unique monthly visitors, I’m getting almost 3 times less traffic than my own personal blog (the one you’re reading right now). That’s… room for improvement :)

Most of the traffic comes from social media, Reddit, Facebook (?? I don't know why), Uneed (a product launch platform), and various blogs already using Writizzy.

There is some traffic coming from Google, but it’s what we call "Brand" traffic. These are people typing "Writizzy," so they already know the product. In that case, you can't really call it new user acquisition.

So, a few weeks ago, I wanted to self-audit to see if I could find what was wrong. To do that, I found a set of skills for Claude: claude-seo.

Claude-SEO consists of about twenty skills that test several areas: content quality, JSON-LD markup, GeoSearch (AI search optimization), technical SEO, etc.

There are 21 of them, so I won't list them all, you'll have to excuse me...

Once installed, I ran the command /seo audit [https://writizzy.com](https://writizzy.com) and here is the first result:

47/100 isn't great, but at the same time, it’s actually good news. It means there’s work to be done and the tool will be able to help me.

Insights from the First Run

Claude-SEO tests many things, especially technical SEO.

In theory, this is the easiest part since it involves structural optimizations, titles, performance, JSON schemas, etc.

I received some very relevant advice, particularly regarding home page image optimization and pre-connection directives for my Bunny CDN.

HTML

<link rel="preload" as="image" href="/herobg.webp" fetchpriority="high">
<link rel="preconnect" href="https://writizzy.b-cdn.net">

I also got a lot of feedback on the JSON-LD schemas used on the page.

You can see the entire JSON-LD structure of the home page that I modified thanks to this site (which I invite you to use for yourself): validator.schema.org

Claude-SEO also allowed me to realize there was a bug in the nuxt-seo library I use, which was impacting all the titles and meta descriptions of my site. Every page had the same attributes!

(By the way, Claude also helped me diagnose the bug to open an issue, which has since been fixed).

But most importantly, Claude-SEO suggested several relevant additions:

• Adding an llms.txt file to improve my ranking for AI assistants.
• Adding dedicated pages for the founding team, pricing, and specific features.

Usually, we tend to create landing pages that group all this information together, but apparently, it can be beneficial to have separate pages to answer specific search intents, like "Writizzy pricing."

As for the "About" page, it's about reinforcing the site's authority based on E-E-A-T criteria (Experience, Expertise, Authoritativeness, and Trustworthiness), criteria Google uses to assess the trust they can place in a site.

Once all that was in place, I ran a second test and got a 64/100.

An Instructive Second Run and a Few Bugs

Claude-SEO is not a deterministic tool. In other words, new relevant problems can appear that weren't noted in the first run.

Second issue: sometimes page crawling fails. For example, during this second run, the llms.txt file was still considered missing even though it was there. Same for the blog, which wasn't detected.

However, there was still clear progress between the two executions, and some new problems were totally valid:

No security headers were present. It’s not crucial for SEO, but it’s still a bad signal. I installed nuxt-security, which resolved this very quickly.

More annoying: http://writizzy.com was returning a 200 and https://www.writizzy.com was sending an SSL error because the only valid URL is https://writizzy.com. That’s normal, but bad for crawling. HTTP must redirect to HTTPS, and "www" as well if you don't want to manage it. This was all handled directly at the Bunny and Coolify levels.

• Claude-SEO suggested several additions for Cache-Control directives and even gave me the configuration for Nuxt since it knew I was using it.

I'll skip other minor or less interesting detections, which brings us to the 3rd execution: 71/100.

This 3rd run mainly detected implementation errors on what had already been done, encoding errors in JSON-LD, logos with formats not accepted for Open Graph, and a few suggestions for additional pages.

The Verdict?

This Claude plugin was super interesting. I learned things (like E-E-A-T or certain JSON-LD entities I didn't know), it highlighted problems I could have seen myself (like security headers, lack of HTTP to HTTPS redirects), and it allowed me to better configure my Nuxt framework.

I highly recommend testing it on your own site.

Now, did it work? Has my SEO become the best in the world?

Well, not really. For a reason I can't explain, Google refuses to index the pages of my site except for the Home page. If you look on Google with site:writizzy.com, only the home page shows up. And this is confirmed in the Google Search Console, which lists all other pages as "Discovered - Currently Not Indexed."

And there, it’s a mystery.

Especially since I have the exact same problem on hakanai.io (another product I'm building), only the home page is indexed once again.

At this stage, I’m a bit lost. I think I’ve truly improved the SEO from a technical standpoint, but I must be missing a massive issue that I don’t understand.

For some unknown reason, my site is considered untrustworthy or lacking interest, even though I have a Domain Rating of 47 and 3,000 backlinks.

In short, SEO isn't just about tech, and for now, I don't have all the keys yet :)

If you have SEO knowledge and ideas, feel free to share, I’m all ears.

Next steps: I’m going to go through every page one by one. If Google deems my content "uninteresting," I need to understand why.

In the meantime, if you want to help me send positive signals to Google (or just test a pretty cool blogging tool), don't hesitate to start your blog on Writizzy with a little backlink, it’s a boost that could really help me ^^